banner from tualobang.blogspot.comAfter my first post last night, I woke up to a text message from R regarding the Ben & Jerry's Chunk Fest 2010! Now I did a little research on B&J (my personal all-time favorite brand for ice cream) and noted that there's been this Chunk Fest going on since as early as the year 2008 (not sure if there were events dated earlier than that, but that's what I managed to find off the net).
So the Chunk Fest occurs every September and each time they would showcase twelve new flavors from the States to their psychotically addicted fans (inclusive of me) in Singapore.
B&J is an American ice cream company and is a division of British-Dutch Unilever Conglomerate (meaning a multi-industry corporate that handles many consumer products, nearly died seeing those big words you know, my brain can only take that much with my daily brain freezing). So B&J's company actually manufactures frozen yogurt, sorbet, and of course their novelty ice cream products. Damn, Wikipedia is God like Google.
This year's Chunk Fest was held at The Promontory at Marina Bay, and since B&J is a unilever conglomerate, we went down expecting 12 amazing flavors to be flown in from the US of A.
So anyway, we got down to the location as indicated, The Promontory at Marina Bay, which is just beside One Fullerton Bay Hotel. The location was kind of weird, as it was not commonly known to many of the taxi drivers, and the entire field was not sheltered, hence when we first reached we were kind of annoyed, since the weather was gloomy and all, plus the cab fare was ridiculous with all that U-turn here and there. The previous location was at Fort Canning Park, which was honestly, much more manageable. But nonetheless, we looked forward to the amazing ice cream that was going to cheer us up.
The twelve flavors as anticipated, and one flavor would be staying in town for all of us ice cream addicts to savour. Honestly, I was really kind of spoilt for choice, as one can only eat this much ice cream, but still we got down to making selections since we might not be getting the chance to eat the same few flavors again.
And so R and I decided to share a triple scoop cup. (:
Here's what we had, as well as the verdict:
Boston Cream Pie
(Boston cream pie ice cream with yellow cake pieces, fudge flakes & swirls of pastry cream)
This was pretty good, but after awhile you kind of get sick of it. Since it's raw flavoring is no doubt vanilla, mixed with yellow cake (which has vanilla essence in it as well i presume) makes it taste really sickening after awhile. It could have been better if they added a little dark chocolate bits to balance out the taste I suppose. Let's hope the majority will not vote for this one.
Imagine Whirled Peace
(caramel & sweet cream ice creams swirled with fudge peace signs & toffee cookie pieces)
This, as agreed by both R and I, was a great choice. I like that the toffee cookie pieces make the ice cream chewy, but at the same thing you have the fudge peace signs (made up of chocolate as well) get it crunchy and really amazing. Yet another flavor which leads me to thinking that B&J have outdone themselves again.
Pomegranate Sorbet
(pomegranate sorbet, duhhh)
I'm a sorbet fan, but this was the worst sorbet I have ever tasted. Really gross. Extremely sour at first, and then after that it was just a torturous fever medicine/expired strawberry candy taste. It was nowhere near pomegranate. (It's definitely not going to stay.)
Then we got around to sitting at the mats placed over the grass patch (really economical idea, honestly. If they had a shelter put up, they could have made plans for rainy spells, if not, the participants could also use a little cleaner flooring to sit around, since dried up grass and leaves were all over the floor mats)
They had the Ver-Monster event ongoing, where teams of four were to pit their stomachs against the race of time and finish twenty scoops of ice cream as fast as possible.
I think this was the pathetic group that boasted about finishing their ice cream in forty-nine seconds, but ended up losing to the other team. Anyway, it was quite abit of entertainment fun, except for all the people crowding around them when the competition begun. Hence, no pictures plus we were too lazy to move. hehe.
As we sat around the area, we actually came to realize that it was actually a good location, with great scenery, a relaxing atmosphere, really good breeze, and as it was an open-field area we didn't feel very much annoyed with the possibilities of over-crowding happening. (that is, provided it doesn't rain. well it didn't after all, not sure if it did in the night after we left. Too bad for them if it did rain.)
Around evening they had the live bands up on stage. I appreciated the fact that they took the consumers' opinion in letting them pick the bands, but they should really filter the songs that the first band did. It floored the atmosphere, really. The mood was rather weird at the sitting area as we all listened to a Bieber-voiced version of Teenage Dream by Katy Perry and When Love Takes Over by David Guetta, and other Bieber-voiced songs. (I don't have anything against Justin Bieber, but if you have a singer who sings all of his songs with a Bieber voice in an acoustic cover, it's kind cancerous to the goosebumps on my skin you know.) So we moved off to sit elsewhere, and decided to head off before the second band even went up.
So before we left, I decided to get myself another scoop:
Peanut Butter Cookie Dough
(malt ice cream with gobs of peanut butter cookie dough & a peanut butter swirl)
Nice. I like the way it's saltish and not too salty with all the peanut butter, and how it's chewy and sticky and gooey in your mouth. Keeps me tongue-tied and wanting for a little more. hehe. Let's hope people vote for this one too.
They even went through the trouble of setting up a photo-taking area near the entrance, hence of course, the camwhores could have fun whilst enjoying their ice cream. Thoughtful. (:
Awesome photos taken by R using my camera. (:
Wait, there was this truck too. Really cute, but I still prefer the Volkswagen Van at Dempsey. We shall pay a visit there some day as well.
Here's how you could vote for your favorite flavor to stay at all outlets of B&J in Singapore, if you were there at the event and you tried out some really awesome flavors, go on to:
And vote for your favorite flavor to stay! And I'm off to make sure that the pomegranate sorbet doesn't get to stay. Hehe.
Until next time then. (:
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